ASIC Review Puts Life Insurance Sector Under Scrutiny

The Australian Securities and Investments Commission (ASIC) has spotlighted significant shortcomings in the direct sale of life insurance products, urging the industry to reassess its sales practices.

The recent review unearthed ongoing issues with remuneration structures, indicating that some insurers still link commissions to sales targets, potentially fostering aggressive sales tactics.

The study further revealed a troubling rise in claims disputes, with reported cases more than doubling since 2018, raising concerns about the transparency and trustworthiness of these policies.

ASIC Commissioner, Alan Kirkland, has communicated to industry leaders that their proactive measures in addressing these issues will be pivotal in determining ASIC's future actions, which may include investigations or enforcement measures. The review aimed to evaluate improvements in consumer outcomes following previous assessments and the implementation of recommendations from the Hayne Royal Commission.

Despite acknowledging advancements by certain firms, Kirkland emphasised that many areas still require urgent attention, particularly in direct sales channels. He advised that companies share the key findings with their boards and integrate necessary reformative actions into their operational strategies.

This development marks a critical point for consumers and the insurance industry alike. The highlighted deficiencies in selling practices and the rising disputes could erode customer trust, impacting consumer confidence and satisfaction. For businesses, the implications of increased regulatory oversight could necessitate costly adjustments and reforms to align with improved consumer protection standards. This scrutiny underscores the delicate balance between profit motives and ethical sales practices that insurers must navigate.

The life insurance sector is poised for significant changes as companies must now pivot to enhance their consumer dealings and rectify the flagged issues. This could lead to a wave of policy revisions and perhaps an industry-wide overhaul of sales incentive structures. Expert voices anticipate that ASIC will closely monitor the industry's response, with non-compliance potentially leading to stricter regulations or sanctions.

As these developments unfold, stakeholders will be watching closely to see how insurers adapt and whether these changes lead to tangible improvements in consumer protection and satisfaction.

Published:Tuesday, 26th Aug 2025
Source: Paige Estritori

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Knowledgebase

Endorsement:
An amendment or addition to an existing insurance policy that changes the terms or scope of the original policy.